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THE 100% POLICY

The 100% Policy

All profits that arise from the sale of our clothing store go directly towards the protection and preservation of endangered animals and plants. Each and every penny we make is directly donated to charities and NGOs that help saving wildlife from extinction. This means that if a customer purchases a t-shirt for $ 25 and the cost to produce the t-shirt was $20, a total of $10 would be donated to charities like the WWF.  

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